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Who we are

CF Group, a Family Group with a European dimension

 

CF Group was created in 2019 from the alliance between two family-owned industrial groups with common values and complementary skills: Chemoform AG and Fija. This makes CF Group be one of the leaders in the manufacture and the distribution of equipment for private and public swimming pools to professionals.

CF Group is the combination of two family “success stories”. The first one started in 1962 in Wendlingen-Germany for CHEMOFORM AG, and the second one in 1975 in Brécé-France for FIJA. Two field entrepreneurs developed complementary product ranges (construction, renovation/consumables, above-ground pools) and customer segments (pool specialists/retail markets and community swimming pools) in different geographical areas.

With a presence in more than 40 countries, mainly in Europe, and with 12 dedicated production and logistics sites, our ambition is to pursue our international growth dynamic while maintaining local roots and close proximity with our historical customers.

With more than 15 brands dedicated to the world of swimming pool equipment and working with many recognized brands, CF Group positions itself as a professional, serious, and reliable player in all distribution channels.

 

A corporate culture at the heart of our development

 

For CF Group, "company culture" is not just a concept. Being demanding, committed, trustworthy, free, and open-minded are the principles that guide us.

CF Group is the combination of two corporate cultures, focused for decades on customer requirements and trust; requirements for quality products, teams and processes justifying the trust of our customers.

The industrial, commercial, logistical, and human synergies we have generated are conducive to new developments, synonymous with new markets, and therefore, more independence and freedom.

 

 

Six product universes dedicated to the pool and wellness

 

CF Group offers its customers 6 complementary product universes, from the construction or renovation of their pool to its maintenance, and wellness in general:

 

  • The Essentials:From filtration pumps to heaters, cleaners to all the white goods and plumbing. These are the essentials for your pool. You will find here the Vitalia brand.

 

  • Custom-Made Products:What would be a pool without a perfect liner or without a protective cover? From the reinforced membrane to the liner, from the shutters to the automatic covers and rollers, everything is made to measure on our production sites. Taking precise measurements is therefore essential for a perfect result! The DEL, Class, Aqualux and CGT brands will accompany you in this crucial step.

 

  • Watercare:A beautiful pool is nice, crystal-clear water is better! Whether it is electrolysers, home automation, chemicals, or accessories, we advise you to take the best care of your pool. The Chemoform and Dinotec brands will be your allies!

 

  • Wellness:Here, you will find our ranges of Spas, swimming pools or fragrances to perfume your spas, steam rooms and saunas. Nephea, Lacoform and Finesse will relax you.

 

  • The Solutions:Are you looking for a turnkey solution for a do-it-yourself pool (Azteck, Zodiac original or Kit easy) or site equipment such as the CF Block, CF Tank or CF Dome? We can meet your needs!

 

  • Connected objects:Controlling your pool with your smartphone is the dream, isn't it? Yes, especially with the LivePool application, which allows you to control your cover, your filtration pump, your electrolyser, your lights or your electric pool cleaner!